Shades of Cool London isn’t just environmental, it also embraces concerns for social equality and economic development.
HAND MADE BY ARTISANS
We believe in slow fashion, bedlinen that is made in a sustainable and ethical way, we embrace this challenge as we strive to make our products more earth -friendly.Good quality and durability are important factors in the design and manufacturing process.Buy less make it last!All our Dohars, quilts and cushions are handmade in small batches by our artisans in Jaipur. Because we only ever produce/manufacture a small number of our products at one time, we do not have any waste in the production process nor will any of our blankets end up in the landfill. In addition, this also ensures exclusivity and a unique product. The whole process from the first ideas and drawings to the finished products takes a minimum of 6 months.We take care to look after the welfare of our skilled workers and their families and to preserve the ancient techniques of handblocked printing and hand quilting.
We are a female led company supporting our Indian counterparts.We have selected a female owned company to manufacture our products, whose mission it is to employ as many women as possible,empowering and inspiring them to build their own futures through education, employment and eventually self-employment, so their entire families can benefit.We donate a percentage from every sale to our charities in Jaipur, specifically chosen for their interest in educating women to give them an opportunity to make changes for the better.
We are still perfecting our zero waste and sustainable journey, it isn’t always easy to be a sustainable brand. We are constantly learning and choosing the more ethical and eco-friendly options, even if that means it may not be the most economical choice. Bedding that is made from sustainably products using less energy and carbon fuel . All our cotton is from Indian origin, and we are using the most environmentally friendly production process and azo free dyes.
All our Dohars and block printed quilts are packaged in matching branded cotton bags, with zero plastic packaging. They are then wrapped in undyed biodegradable tissue paper. Our compliments slips and stickers are printed on recycled paper.Our mailers and are biodegradable and compostable.
LIVE LIFE MORE ORGANICALLY AND MORE BEAUTIFULLY
Organic living is a way of living that is healthy for you and for the environment, making more informed and educated decisions to promote the development and the benefits of natural processes and sustainable ingredients.Live fully to your highest standards, honouring others in your actions, words and choices.Treat others with respect, care and consideration.Live your best life!