The Inspiration Behind Our Morning Glory Collection and Our Expansion into Tablelinen.
The Morning Glory Collection: A Floral Journey
The Morning Glory collection is more than just a new design; it's a story rooted in a journey of discovery and admiration. Our founder Angel Skillman's trip to California served as the fertile ground where the seeds of inspiration were sown.
"The inspiration behind my Morning Glory collection stems from a memorable trip to California, where this flower grows abundantly like a wild tapestry," Angel reflects. This journey was not merely a travel experience but a profound encounter with the natural beauty that California has to offer. The Morning Glory flowers, with their vibrant blue and lilac tones, stood out as a symbol of grace and vitality.
"I was captivated by its vibrant blue and lilac tones and its distinctive graceful shape," our founder notes. This captivation was not just a momentary fascination but a lasting impression that influenced the creative process. The Morning Glory's ability to climb and intertwine effortlessly in the wild became a metaphor for the seamless integration of nature's beauty into our daily lives.
"The way these blossoms casually grow absolutely everywhere, adding a touch of natural beauty, sparked my desire to bring their charm and vivid colours into my brand, turning everyday living into moments of floral delight." This statement encapsulates the core philosophy of the Morning Glory collection: transforming the mundane into the extraordinary through the power of nature-inspired design.
Expanding Horizons: From Bedroom to Dining Table
Building on the success of the introduction of SOCL original Sleep Dohars™ to the UK, our brand has ventured into a new realm with block printed table-linen. This expansion is not just about introducing new products; it's about extending our vision and passion for exquisite design and quality craftsmanship.
"Expanding into table-linen with Shades of Cool London allows us to showcase our botanical-inspired designs, bringing the beauty of nature and the changing seasons into every meal," Angel explains. This move represents a natural progression for our brand, allowing us to infuse the dining experience with the same elegance and charm that defines our bedroom collections.
"It enables us to extend our passion for exquisite design and quality craftsmanship from the bedroom to the dining table." This expansion is about more than just aesthetics; it's about creating a cohesive lifestyle experience. By incorporating our botanical themes into tableware, we aim to make every meal a celebration of nature's beauty.
Bringing it All Together
At the heart of our brand lies a commitment to transforming everyday moments into delightful experiences.
Whether this is achieved through the vibrant hues and delicate forms of the Morning Glory block printed collection or the elegant and nature-inspired table-linen from Shades of Cool London, our goal is to bring the beauty of the natural world into your home.
By drawing inspiration from memorable experiences and expanding our horizons, we continue to celebrate the artistry of nature. Join us on this journey, and let our designs turn your everyday living into moments of floral delight and culinary elegance.