Our recent online coverage in Absolutely Mama by written by Editor, Carly Glendinning.

As the focus on conscious well-being grows, the year 2024 is set to witness a distinctive wave of trends that will redefine the concept of health and comfort within our homes. At the forefront of this exciting evolution is the emergence of Sleep Dohars for the bedroom, and Shades of Cool London is leading the way. Recently featured in Absolutely Mama, the premier destination for new mums and mums-to-be, Shades of Cool London's innovative Sleep Dohars have garnered significant attention and praise.

The online coverage in Absolutely Mama sheds light on the expert insights provided by Shades of Cool London's founder, Angel Skillman. The visionary behind the brand offers a glimpse into the future, stating, "In 2024, a distinctive wave of interior design trends is set to redefine the concept of comfort and style within our homes, and at the forefront of this evolution is the emergence of Sleep Dohars for your bedroom." This bold statement sets the stage for understanding the transformative impact that Sleep Dohars can have on our home comforts and, more importantly, our well-being. For new mothers, sleep is a precious commodity that often feels elusive amidst the demands of caring for a newborn. This is where the transformative benefits of Sleep Dohars come into play, offering a solution tailored to improve the sleep quality of new mums.

So, what exactly are Sleep Dohars? Comparable to a top sheet, these temperature-controlling "supercharged" blankets have their origins (in the practices of) in India, ensuring Maharajahs comfort during the monsoon season and hottest nights of the year. The design comprises three layers of superior quality, super-soft, finely woven "Mul Mul" organic cotton. Not only are they breathable, but they also regulate body temperature by trapping cool air within the layers of voile cotton. The result? A bedding accessory that provides optimal comfort and support for a restful night's sleep.

The Absolutely Mama feature highlights a remarkable statistic from 2023 – Shades of Cool London saw a staggering 75% of their customers purchasing Sleep Dohars, with 29% of those being returning customers. For new mothers, this statistic is particularly meaningful, as it suggests that many are recognizing the transformative benefits of Sleep Dohars in their pursuit of restful nights. Sleep Dohars aren't just about style; they're about enhancing the quality of sleep. 

The benefits of Sleep Dohars are particularly noteworthy for women, pregnant, post-partum, peri menopausal and menopausal offering restful nights and stress-free, sweat-free sleep. The soft, finely woven cotton material is gentle on sensitive skin, offering a soothing touch that aids in relaxation. As any new mother can attest, stress levels can be high, and quality sleep becomes a crucial aspect of maintaining overall well-being.The triple-layered design and the use of Mul Mul organic cotton make these blankets not only luxurious but also practical, providing a solution for those who struggle with their sleep. The statistics from Shades of Cool London's sales reveal a significant growth in Sleep Dohar purchases, with a notable percentage of customers recognizing the transformative benefits of this innovative bedding solution.

As the sole brand exclusively creating and pioneering Sleep Dohars in the UK, Shades of Cool London is positioned to be at the forefront of this trend. The Sleep Dohar isn't just a product; it represents a lifestyle upgrade for individuals seeking the epitome of comfort and well-being in their homes. Beyond that, Shades of Cool London emphasizes sustainability, environmental impact, and support for small businesses.

The decision to use Mul Mul cotton, known for its breathability and soft feel, reflects the brand's commitment to providing not only a comfortable but also an eco-friendly and ethically sourced product. In a world where conscious consumerism is gaining momentum, Shades of Cool London stands out as a brand that cares about the planet and its customers.

In essence, Carly Glendenning’s article in Absolutely Mama unveils the Sleep Dohar as more than just a blanket, it becomes a supportive ally for new mothers navigating the challenges of postpartum sleep. By providing a comfortable, temperature-regulated, and stress-relieving sleep environment, the Sleep Dohar aims to contribute to a more restful and rejuvenating experience for mothers during a time when every moment of sleep is precious.